Digital Marketing

Connecting your company to the right targeted audience.

Digital Marketing

Connecting your company to the right targeted audience.

What is digital marketing?

Digital marketing is a form of online marketing including email campaigns, website development, social media marketing, Google My Business, and other web-based strategies. 

What are specific examples of digital marketing?

Google Business Profile

When it comes to digital marketing, having a business profile on Google is your biggest asset. According to a 2022 survey from Bright Local, around 87% of individuals use Google reviews to research local businesses or services. Having your local business established on Google is crucial because Google holds 73% of all online reviews. 

Social Media Marketing

Facebook and LinkedIn are two of the most powerful tools to connect with current and potential customers. With in-depth tracking metrics, you can see exactly who your target audience is and retarget them through ads, posts, and other content.

Video or Audio Content

Social media videos are one of the fastest ways to engage and inform customers. According to a 2022 report from Sprout Social, 66% of social media consumers found videos to be the most engaging type of content on social media.

Written Online Content

From email campaigns to website blogs, written content is a large piece of digital marketing. For every $1 you spend on email marketing campaigns, the average expected ROI is $40. (According to Omnisend in 2022). From 2023 to 2027, the global content marketing market is projected to grow $584.02 billion, and blogging is one of the top ways it will rise.

Why is digital marketing crucial for your company?

Digital marketing offers numerous benefits for home service businesses, making it a crucial tool in their marketing arsenal. Firstly, it provides increased online visibility through strategies like search engine optimization (SEO) and pay-per-click (PPC) advertising, allowing businesses to attract potential customers actively searching for their services.

Secondly, digital marketing allows for targeted marketing and personalization. Tools like email marketing and social media advertising enable businesses to tailor their messages to specific demographics, interests, and behaviors, increasing the likelihood of conversion.

Additionally, digital marketing is cost-effective, especially compared to traditional marketing methods. Businesses can reach a large audience at a fraction of the cost, maximizing their marketing budget.

Moreover, digital marketing enables data-driven decisions by providing measurable results in real time. Businesses can track the performance of their campaigns and make informed decisions to optimize their strategies for better results.

Furthermore, digital marketing facilitates customer engagement by enabling businesses to interact with their audience through various digital channels, building brand loyalty and trust.

Additionally, digital marketing allows home service businesses to compete with larger companies by leveling the playing field. Small businesses can reach a wide audience and compete effectively with a strong digital presence.

Lastly, digital marketing leverages mobile dominance, reaching customers on smartphones and tablets. This is crucial as more people use mobile devices to search for and engage with businesses online.

In conclusion, digital marketing offers home service businesses a cost-effective, targeted, and measurable way to increase their online visibility, engage with customers, and compete effectively in the market, making it an essential component of their marketing strategy.

We craft the message that gets results!

We research the market and your competition to make sure your marketing budget is spent targeting the right people. Then, we develop a messaging system. We infuse your brand identity into the core of your messaging, helping the customer see, feel, and recognize your brand.

We want your customers to wonder how they ever lived without your product or service!

At Creative Connection, we’re experts at digital marketing.

Since 2003, we’ve been helping companies harness their core DNA and present it to the world through digital and traditional mediums.

Creative Connection Digital Marketing ensures that clients’ brands stand out, resonate with their target audience, and build credibility. Below are just a few brands we’ve helped over the last two decades. Interested in a brand booster shot? Contact us today for more information.

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Let us help increase your profits.