In an age of increasing digital technology, traditional marketing efforts don’t reach customers the way they used to. But one thing hasn’t changed—word of mouth and local reviews. Google Local Services is an excellent tool home services should use to build credibility, increase visibility to customers, and gain additional local customer bases. But to start, what exactly is Google Local Services?
What is Google Local Service Ads?
Google Local Services appear in the search results that show up at the top of Google. To show you an example, we typed in “locksmith near me” in Google’s search engine. As you can see pictured, the section on top highlighted in yellow is Google Local Services (AKA Google Guaranteed). While there may be many Google Guaranteed companies when you click on more locksmith, the goal is to be in the top 2-3 spots so be shown first to your potential customers. Within Google Local Service Ads, your company is able to receive quality phone calls, appointment bookings, and messages from potential customers.
Local service ads is a tool to connect you with the customers searching for your industry service. Unlike pay per click ads, you will only pay for legitimate leads. That means that if computer bots or disgruntled competitors click your ads to spend your advertising dollars, you can dispute those charges with Google and get them removed.
Here are three reasons why you should use Google Local Services:
Reason #1: Build Your Reputation
The reputation of your home service is priceless. That’s why it’s crucial to invest in tools that will help show your credibility to potential customers. When you invest in Google Local Service Ads, you’re building upon your reputation. If your business is verified by Google Local Service Ads, your customers will feel confident in your expertise as you are backed by Google.
Reason #2: High Visibility to Customers
Because Google Local Services appears at the top of the page in search results, your home service will gain traction from visibility. Unlike traditional marketing efforts such as mailers or ads in magazines, Google Local Service Ads provides you with a greater pool of local customers. Because Google allows you to target potential local customers, you have a larger chance of repeat business in the case of home services.
Reason #3: You Control Your Costs
The third reason to choose Google Local Services is because it is a highly customizable service, and you control your advertising dollars. Google Local Service ads are a better value than pay per click ads, and you have the option to set a maximum weekly budget.
Want to learn more?
Google Local Services helps your home service stay ahead of the competition by staying at the top. If you’re curious about learning more, or you’d like to talk to an expert, call today to schedule a free 30 minute consultation with Creative Connection! We would love to answer any questions you may have related to Google Local Services, or other marketing needs!
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